For a child, the first impression of the dentist often starts long before the dental chair. It starts with a sign on the building, a card on the fridge or a logo on a screen. So when we designed the Brave Kids Dental Co. logo, we asked one question: will this make a nervous child feel a little better?

Sandy comes first, always

Big eyes, soft smile, cape on, hands on hips like he's already proud of you. Sandy sits at the top of our logo because he's the heart of how we care for kids: friendly, encouraging and a little bit brave.

Letters that feel drawn by hand

Our font is Rencana, chosen because it feels drawn by hand. It's playful, round and friendly, with no sharp corners and nothing that looks like it belongs on a clipboard. Dental offices can feel very clinical, and we wanted ours to feel like the opposite from the very first glance.

Blues that feel like a deep breath

Our colors are soft sky, bold blue and clean white, picked to feel like a deep breath. Calm enough for a nervous kid, and bright enough for a proud one on the way out.

You'll see the same calming blues carried all through our office in Sandy, from the walls to the sea turtles on the floor.

The whole promise in one picture

Put together, our logo says what we want every family to feel: friendly before you even walk in. Behind it is a team that goes at your child's pace, explains every step and makes sure parents always feel heard. Curious where the name came from? Read why we named it Brave Kids.

We open in Sandy, UT in November 2026.

Join our VIP list below to be the first to know when we open, plus a goodie bag, your own Sandy plushie and a sweet new patient exam deal.